Investing in the necessary evil. It is so difficult to start; the world is full of great businesses being put on pedestals as great tokens of success. Apple’s cool gadgets making billions and gazillions….Facebook’s ability to inform and misguide the world with “friends updates” and some rather trendy “fake news”. Google’s super algorithms than can do anything and find whatever you want, subject to being bombarded with marketing, spam and having your life read and interpreted for marketing purposes (did we say you have to accept cookies to read this?).